27A

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki
1. This book is filled with many tips on how to use social media properly. It focuses on guiding its readers on how to be successful with our social media platforms. It shows how to get more followers, to customize your profile and many other things that will make your social media profile into an asset. However, the book has a lot more than giving you tips on how to use properly use social media. The books also show you have to use social media as leverage. The author describes that we have content creation and content curation in social media. However, our best approach should be content curation. Content curation is basically copying down some else posts and then summarizing them into our own post. We do content curation to save time and to make our profile stronger.
2. This book relates to ENT 3003 because of the social aspect of the book. Entrepreneurship is all about getting to know people and interact with them. It is about expanding our social capital because it will probably help us in the near future. This book focuses on giving tips on how to use social media as leverage. It gives you tips on how to set up a profile and how to attract followers. Same as entrepreneurship, when we use social media we expand our social capital. For example, by making new connections on LinkedIn we are expanding our network. This book enhances what I learned in ENT because it yet again brings back the importance of social capital. Why is it so important and why we should make connections wherever we go.
3. If I were to make and exercise for this class, I will probably force each student to make a LinkedIn profile. This is because a lot of students don't care about Linkedin and do not use it. LinkedIn has proven to be a way of finding full-time jobs and internships. Besides creating a profile, I will also make part of the assignment to optimize it. To add some skills, job experiences, and some involvement.
4. Was most surprised me about the book were the little details. Before reading a book I was expecting a book that showed people how to use social media and why it is important to use it. However, the book had more than that. This book even teaches the reader which types of graphic content to create and which strategies we should take to use social media as leverage. The book even has an entire chapter that gives tips and tricks on how to create a post. I was expecting a book on why social media is important for some tips. What I got far exceeded my expectations. I would recommend this book to someone that is into social media to read this book.

Comments

  1. In today's society, social media can make or break you, the author is right in that. I think it's interesting that you took the networking aspect of this book to heart rather than the point that we use social media to promote our businesses. You're right, networking is a big part of this class and the book but most people wrote about how utilizing social media can grow a business. I'm glad you found more lessons in this book than you anticipated, perhaps I should give it a read.

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  2. Hey David,

    We actually read the same book. It is interesting how we both wrote similar posts but different things stuck with us. I think we can both agree on after reading the book that social media, if done properly, is a wonderful powerhouse to generate revenue and increase loyalty. I liked your class exercise. Many people do not use LinkedIn. However, it is critical especially in the business world for job applications and networking. Great job!

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